Post by account_disabled on Mar 7, 2024 5:00:38 GMT -5
Why does IT marketing need to change? Simple: because the IT sector, made up of all the Italian Tech Companies, has changed, its boundaries, its scope and also its business models have changed. The same innovative drive, however, does not yet distinguish the efforts on the marketing level , where more traditional approaches prevail. Approaches that are increasingly less suitable for describing the new role of system integrators , who are converting from technology suppliers into real consultants . Strategic allies for process and business transformation, as well as digital infrastructures.
The price lever in IT sector communication The problem Germany Phone Number is that in the IT sector the price lever is often abused in communication , emphasizing one of the founding characteristics of the as-a-service and pay-per-use logics introduced by Cloud platforms. In Italy, according to Anitec-Assinform, there are around 87 thousand Tech Companies , with 430 thousand employees operating in a market that grew by 2.3% in 2018. A result certainly not in line with the potential that the sector could express in a moment of radical transformation like the current one.
It is no coincidence that Anitec-Assinform speaks of a lack of propensity for innovation in the sector , to which is added a large fragmentation , which in turn generates, precisely, a " chronic underestimation of the prices of services whose purchase is still mainly based on lowest-bidder competitions”. Beyond technology, you need to know how to deploy specific skills Out of habit, we then tend to shield ourselves with the brands of technology vendors , thinking that the brand values or certifications are sufficient to also qualify the level of service among potential customers. But in a landscape that is increasingly homogeneous - not to say undifferentiated - with respect to the type of technologies offered, this is a strategy that does not pay off.
The price lever in IT sector communication The problem Germany Phone Number is that in the IT sector the price lever is often abused in communication , emphasizing one of the founding characteristics of the as-a-service and pay-per-use logics introduced by Cloud platforms. In Italy, according to Anitec-Assinform, there are around 87 thousand Tech Companies , with 430 thousand employees operating in a market that grew by 2.3% in 2018. A result certainly not in line with the potential that the sector could express in a moment of radical transformation like the current one.
It is no coincidence that Anitec-Assinform speaks of a lack of propensity for innovation in the sector , to which is added a large fragmentation , which in turn generates, precisely, a " chronic underestimation of the prices of services whose purchase is still mainly based on lowest-bidder competitions”. Beyond technology, you need to know how to deploy specific skills Out of habit, we then tend to shield ourselves with the brands of technology vendors , thinking that the brand values or certifications are sufficient to also qualify the level of service among potential customers. But in a landscape that is increasingly homogeneous - not to say undifferentiated - with respect to the type of technologies offered, this is a strategy that does not pay off.